Fostering User Engagement: Rhetorical Devices for Applause Generation Learnt from TED Talks

  title={Fostering User Engagement: Rhetorical Devices for Applause Generation Learnt from TED Talks},
  author={Zhe Liu and Anbang Xu and Mengdi Zhang and Jalal Mahmud and Vibha Sinha},
One problem that every presenter faces when delivering a public discourse is how to hold the listeners’ attentions or to keep them involved. Therefore, many studies in conversation analysis work on this issue and suggest qualitatively constructions that can effectively lead to audience’s applause. To investigate these proposals quantitatively, in this study we analyze the transcripts of 2,135 TED Talks, with a particular focus on the rhetorical devices that are used by the presenters for… CONTINUE READING
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