Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

@article{Labrecque2014FosteringCR,
  title={Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction},
  author={Lauren I. Labrecque},
  journal={Journal of Interactive Marketing},
  year={2014},
  volume={28},
  pages={134 - 148}
}
Factors affecting the development of consumer-brand relationships - The role of parasocial interaction -
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Stages of Concern and Parasocial Interaction: Perception, Attitude, and Adoption of Social Media
  • R. Li, Shinyi Lin
  • Business
    2018 1st IEEE International Conference on Knowledge Innovation and Invention (ICKII)
  • 2018
TLDR
The findings suggest that Gen X and Gen Y differ in the state of parasocial interaction including cognitive, affective, and behavioral perspectives, and the users possessing mobile devices of the same brand reveal higher state of Parasocial interaction.
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