Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

@article{Labrecque2014FosteringCR,
  title={Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction},
  author={Lauren I. Labrecque},
  journal={Journal of Interactive Marketing},
  year={2014},
  volume={28},
  pages={134 - 148}
}
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    2018 1st IEEE International Conference on Knowledge Innovation and Invention (ICKII)
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TLDR
The findings suggest that Gen X and Gen Y differ in the state of parasocial interaction including cognitive, affective, and behavioral perspectives, and the users possessing mobile devices of the same brand reveal higher state of Parasocial interaction.
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References

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