Fortune at the Bottom of the Pyramid : A Mirage How the private sector can help alleviate poverty

@inproceedings{Ross2006FortuneAT,
  title={Fortune at the Bottom of the Pyramid : A Mirage How the private sector can help alleviate poverty},
  author={Stephen M. Ross},
  year={2006}
}
Poor people – at the bottom of the pyramid (BOP) – represent a very attractive market opportunity. The ‘BOP proposition’ argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with fallacies, and proposes an alternative perspective on how the private sector can help alleviate poverty. Rather than focusing on the poor as consumers, we… CONTINUE READING
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