Formative research on MySpace: online methods to engage hard-to-reach populations.

@article{Levine2011FormativeRO,
  title={Formative research on MySpace: online methods to engage hard-to-reach populations.},
  author={Deborah Levine and Allegra Madsen and Erin E Wright and Rana E Barar and John S. Santelli and Sheana E. Bull},
  journal={Journal of health communication},
  year={2011},
  volume={16 4},
  pages={448-54}
}
The Internet, particularly online social networks, can be an effective and culturally relevant communications channel to engage hard-to-reach populations with HIV prevention interventions. This article describes the process of conducting formative research on a popular social networking site, MySpace, in an effort to involve youth of color in design of… CONTINUE READING