Formation of E-satisfaction and E-loyalty: An Extension of Technology Acceptance Model with Perceived Quality and Flow Experience

@inproceedings{Hsu2012FormationOE,
  title={Formation of E-satisfaction and E-loyalty: An Extension of Technology Acceptance Model with Perceived Quality and Flow Experience},
  author={Chia-Lin Hsu and Cou-Chen Wu and Mu-Chen Chen and Kuo-Chien Chang},
  year={2012}
}
The purpose of this study is to integrate perceived quality and flow of e-shopping into the technology acceptance model (TAM) to gain insight into online customer satisfaction (called e-satisfaction hereafter) and website loyalty (called e-loyalty hereafter). In order to achieve the purpose, the proposed research model was tested using data from 416 effective questionnaires and analyzed using structural equation modeling. The results showed that perceived quality of e-shopping, which was… CONTINUE READING