Forewarning of Content and involvement : Consequences for Persuasion and Resistance to Persuasion

@inproceedings{Chen2003ForewarningOC,
  title={Forewarning of Content and involvement : Consequences for Persuasion and Resistance to Persuasion},
  author={H C Chen},
  year={2003}
}
Two experiments were conducted to advance our understanding of the effects of forewarning on persuasion. In Experiment 1, personal involvement, warning of message content, and distraction during the forewarning-message interval were manipulated. The results indicated that if warned subjects were personally involved with the attitude issue, they became resistant to the persuasive appeal when they were not cognitively distracted after warning. In contrast, when subjects were not personally… CONTINUE READING
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