Forbidden fruit: inattention to attractive alternatives provokes implicit relationship reactance.

@article{DeWall2011ForbiddenFI,
  title={Forbidden fruit: inattention to attractive alternatives provokes implicit relationship reactance.},
  author={C. Nathan DeWall and Jon K Maner and Timothy Deckman and David Aaron Rouby},
  journal={Journal of personality and social psychology},
  year={2011},
  volume={100 4},
  pages={
          621-9
        }
}
Being inattentive to attractive relationship alternatives can enhance relationship well-being. The current investigation, however, demonstrates that implicitly preventing people from attending to desirable relationship alternatives may undermine, rather than bolster, the strength of that person's romantic relationship. Consistent with the notion of "forbidden fruit," we found that subtly limiting people's attention to attractive alternatives reduced relationship satisfaction and commitment and… Expand
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