Food quality and safety: consumer perception and demand

  title={Food quality and safety: consumer perception and demand},
  author={Klaus G. Grunert},
  journal={European Review of Agricultural Economics},
  • K. Grunert
  • Published 1 September 2005
  • Business
  • European Review of Agricultural Economics
Research on consumer quality perception is reviewed using the Total Food Quality Model as a structuring device. The relationship between food safety and quality is addressed, and is discussed in the context of research on consumer risk perception. Quality and safety perception is linked to food choice and consumer demand, addressing questions of price perception and the validity of willingness-to-pay measurements. It is concluded that food quality and safety are central issues in today's food… 

Figures from this paper

Organic Food Quality and Safety Perception Throughout Europe

Many more consumers have tried organic food at least once, but despite higher consumer awareness, they still show a great concern about food quality and safety. Recent research showed that there is

Food safety from consumer perspective: consumer confidence in food safety

Consumer perception is one of the aspects from which food safety can be considered. This view of food safety, named in the literature as subjective safety, does not necessarily correspond to

Perception of food quality and safety among young consumers

from young consumers’ point of view. The study was conducted among 1121 respondents aged 16 to 24. The findings show that food quality and safety are terms which are interpreted by consumers in

Consumer perceptions of food quality and safety and their relation to traceability

Purpose – The research presented here aims to gain understanding of consumers' perceptions of the concepts of food quality and safety, two concepts that play an important role in how consumers

Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective

It is concluded that food quality receives high attention both from Belgian and Romanian consumers and health and environment related cues can be used as a means of improving consumer health and environmental protection.

Consumers' behaviour towards food safety: A litterature review

This paper deals with the actual expectations of consumers on food safety and their predictable behaviour in case of foodborne outbreaks. We present an overview of the purchase process for risky

Market differentiation potential of traditional food quality labels: consumer and producer expectation

In the last few decades more consumers are choosing food products based on their local and traditional attributes as well as environmental and sustainability issues. The food industry have introduced

Exploring the Influence of Quality and Safety on Consumers’ Food Purchase Decisions in Botswana

The main purpose of this research was to gain some exploratory insights into how important food quality and safety issues were in influencing Botswana customersi¯ food purchase decisions. A

Applied implications for food marketing, quality assurance and control: an approach based on analyzing consumer attitudes and behavior

Purposes – This paper presents the idea that food quality management and control should be based on marketing orientation perspectives. It aims to explore the cues, reasons, criteria and sources of



Consumers' food choice and quality perception

An overview of research carried out on consumers’ food quality perception and choice at the MAPP Centre during the last 10 years is given and insights into how consumers perceive food quality and why they choose the food products they do are given, which may help in understanding the complicated concept of food quality.

Innovation of food production systems : product quality and consumer acceptance

he quality of food products, as perceived by consumers, is a main driving force behind today's innovations in the food industry. Product development represents large investments of companies both in

Agriculture and the food industry in the information age

Food consumers face uncertainty and demand high quality and safe food products, apparently with as much information as possible. Today's agriculture and food industry aims at reducing market failures

Market segmentation and willingness to pay for organic products in Spain

Consumer willingness to pay for organic food in two Spanish regions is analyzed and results indicate that consumers concerned about healthy diet and environmental degradation are the most likely to buy organic food, and are willing to pay a high premium.

The economics of food safety

Discusses the financial implications of maintaining acceptable levels of food safety. The case of BSE is used as an example ‐ loss of export market, fall in domestic sales, changes in consumption,

Consumer Attitude to Beef Quality Labeling and Associations with Beef Quality Labels

Abstract This study investigates consumer attitudes to and associations with quality labels for beef. Beef quality labels were introduced as part of the marketing response strategy by the beef

Using Informational Labeling to Influence the Market for Quality in Food Products

In the United States, the federal government is increasingly using requirements for informational labeling on food products to influence 1) consumers' knowledge and purchasing patterns and 2)

Willingness-to-pay for safety improvements in the German meat sector: the case of the Q&S label

This paper investigates consumers' willingness-to-pay (WTP) for the quality assurance scheme recently introduced in the German meat sector. In particular, packaged liver sausages marked with a blue