Food packaging: the medium is the message.

@article{Hawkes2010FoodPT,
  title={Food packaging: the medium is the message.},
  author={Corinna Hawkes},
  journal={Public health nutrition},
  year={2010},
  volume={13 2},
  pages={
          297-9
        }
}
In considering the marketing of food products to children, the role of packaging warrants closer attention. The use of packaging as a marketing vehicle is evidently increasing. Marketing analysts suggest two reasons for this. First, many food choices are made at the point of sale, so ‘the package becomes a critical factor in [the] consumer decision-making process, because it communicates to consumers at the time they are actually deciding in the store’. Second, the nature of the food… CONTINUE READING

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