Food marketing to children through toys: response of restaurants to the first U.S. toy ordinance.

@article{Otten2012FoodMT,
  title={Food marketing to children through toys: response of restaurants to the first U.S. toy ordinance.},
  author={Jennifer J. Otten and Eric B. Hekler and Rebecca Anne Krukowski and Matthew P. Buman and Brian E Saelens and Christopher D Gardner and Abby C. King},
  journal={American journal of preventive medicine},
  year={2012},
  volume={42 1},
  pages={
          56-60
        }
}
BACKGROUND On August 9, 2010, Santa Clara County CA became the first U.S. jurisdiction to implement an ordinance that prohibits the distribution of toys and other incentives to children in conjunction with meals, foods, or beverages that do not meet minimal nutritional criteria. Restaurants had many different options for complying with this ordinance, such as introducing more healthful menu options, reformulating current menu items, or changing marketing or toy distribution practices. PURPOSE… CONTINUE READING
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