Food marketing on popular children's web sites: a content analysis.

@article{Alvy2008FoodMO,
  title={Food marketing on popular children's web sites: a content analysis.},
  author={Lisa M. Alvy and Sandra L. Calvert},
  journal={Journal of the American Dietetic Association},
  year={2008},
  volume={108 4},
  pages={710-3}
}
In 2006 the Institute of Medicine (IOM) concluded that food marketing was a contributor to childhood obesity in the United States. One recommendation of the IOM committee was for research on newer marketing venues, such as Internet Web sites. The purpose of this cross-sectional study was to answer the IOM's call by examining food marketing on popular children's Web sites. Ten Web sites were selected based on market research conducted by KidSay, which identified favorite sites of children aged 8… CONTINUE READING