Food and Beverage Marketing to Latinos

@article{Adeigbe2015FoodAB,
  title={Food and Beverage Marketing to Latinos},
  author={Rebecca T. Adeigbe and Shannon Baldwin and K. Gallion and Sonya A. Grier and A. Ramirez},
  journal={Health Education & Behavior},
  year={2015},
  volume={42},
  pages={569 - 582}
}
Obesity rates among U.S. adults and children have increased over the past two decades and, although signs of stabilization and decline among certain age groups and geographies are being reported, the prevalence of obesity among Latino adults and children remain high. The Latino population is growing in parallel to these obesity rates and marketers realize they cannot ignore this growing, high-spending, media-consuming segment. Studies examining food and beverage marketing strategies tend to… Expand
13 Citations
Latino Health
  • A. Abraído-Lanza
  • Medicine
  • Health education & behavior : the official publication of the Society for Public Health Education
  • 2015
  • 10
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