Food advertising on British children’s television: a content analysis and experimental study with nine-year olds

  • M Lewis, A Hill
  • Published 1998 in International Journal of Obesity


OBJECTIVES: The nature and significance of food advertising during children’s television was examined in two studies: a content analysis of advertising (Study 1) and an investigation of the impact of food adverts on the self-perception of overweight children (Study 2).PARTICIPANTS: Study 1 monitored 91 h of children’s broadcasting on four terrestrial and… (More)
DOI: 10.1038/sj.ijo.0800568

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