Food Tourism as a Viable Market Segment: It's All How You Cook the Numbers!

@article{Mckercher2008FoodTA,
  title={Food Tourism as a Viable Market Segment: It's All How You Cook the Numbers!},
  author={B. Mckercher and F. Okumus and Bendegul Okumus},
  journal={Journal of Travel & Tourism Marketing},
  year={2008},
  volume={25},
  pages={137 - 148}
}
This study examines whether food is a special interest or mainstream tourism product. Much of the research on special interest tourism examines the activity in isolation of the broader suite of products available in the destination mix. Such a myopic approach may produce impressive looking numbers, but may not define viable market segments. Instead, based on their research findings, the authors argue that a more holistic approach is required to examine food tourism within the context of other… Expand
202 Citations
Tourism Production Function: An Approach for Local Food Producers
  • Wan Mohd Adzim, Wan Mohd Zaina, Muaz Azinuddinb, Nur Shahirah Mior Shariffuddinc
  • 2020
  • PDF
Tourism and Food: Necessity or Experience?
  • 2
Experiential value in branding food tourism
  • 103
  • PDF
What is food tourism
  • 116
Food Tourism Reviewed Using the Paradigm Funnel Approach
  • 45
  • PDF
Segmenting foodies for a foodie destination
  • 6
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 48 REFERENCES
How Special Is Special Interest Tourism?
  • 119
Testing a cultural tourism typology
  • 322
Policy, Support and Promotion for Food-Related Tourism Initiatives
  • 173
Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research
  • 210
Towards a structural model of the tourist experience: an illustration from food experiences in tourism.
  • 1,025
  • PDF
Towards a classification of cultural tourists
  • 377
Food in tourism - Attraction and Impediment
  • 726
  • PDF
...
1
2
3
4
5
...