Following the Script: How Drug Reps Make Friends and Influence Doctors

@article{FughBerman2007FollowingTS,
  title={Following the Script: How Drug Reps Make Friends and Influence Doctors},
  author={Adriane Fugh-Berman and S. Ghazanfar Ahari},
  journal={PLoS Medicine},
  year={2007},
  volume={4},
  pages={2 - 13}
}
It's my job to fi gure out what a physician's price is. For some it's dinner at the fi nest restaurants, for others it's enough convincing data to let them prescribe confi dently and for others it's my attention and friendship...but at the most basic level, everything is for sale and everything is an exchange. —Shahram Ahari You are absolutely buying love. —James Reidy [1] I n 2000, pharmaceutical companies spent more than 15.7 billion dollars on promoting prescription drugs in the United… CONTINUE READING

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