Focus Versus Flexibility Majority and Minority Influence Can Both Improve Performance

@inproceedings{Peterson1996FocusVF,
  title={Focus Versus Flexibility Majority and Minority Influence Can Both Improve Performance},
  author={Randall S. Peterson and Charlan Nemeth},
  year={1996}
}
Charlan Nemeth argued in 1986 that exposing people to a majority point of view causes them to focus exclusively on that view (convergent thought). Exposure to a minority viewpoint stimulates people to consider an issue from multiple perspectives (divergent thought) -to go beyond what is given by either the majority or the minority. This study supports and extends that cognitive processing hypothesis by demonstrating that (a) minority influence encourages understanding an issue from multiple… CONTINUE READING

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