Focalism: a source of durability bias in affective forecasting.

  title={Focalism: a source of durability bias in affective forecasting.},
  author={Timothy D. Wilson and Thalia Wheatley and J M Meyers and Daniel T. Gilbert and Danny K. Axsom},
  journal={Journal of personality and social psychology},
  volume={78 5},
The durability bias, the tendency to overpredict the duration of affective reactions to future events, may be due in part to focalism, whereby people focus too much on the event in question and not enough on the consequences of other future events. If so, asking people to think about other future activities should reduce the durability bias. In Studies 1-3, college football fans were less likely to overpredict how long the outcome of a football game would influence their happiness if they first… 

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