Fluidity of modes in the translation of manga: the case of Kishimoto’s Naruto

  title={Fluidity of modes in the translation of manga: the case of Kishimoto’s Naruto},
  author={Cheng-Wen Huang and Arlene Archer},
  journal={Visual Communication},
  pages={471 - 486}
This article explores the fluidity of modes in manga where the written mode is often treated as a visual and the visual treated as a written entity. The analysis focuses on a particular text, Naruto, by Masashi Kishimoto (2003). In manga, writing is a visual entity and is often governed by the logics of space where position influences value and sequence of reading. This has implications for the relation between onomatopoeia, typography and translation. The authors explore the affordance of… 

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