Five Traditions in Search of the Audience

@article{Jensen1990FiveTI,
  title={Five Traditions in Search of the Audience},
  author={Klaus Bruhn Jensen and Karl Erik Rosengren},
  journal={European Journal of Communication},
  year={1990},
  volume={5},
  pages={207 - 238}
}
This article presents a comparative analysis of the main research traditions examining the nexus between media and audiences: effects research, uses and gratifications research, literary criticism, cultural studies and reception analysis. First presenting short histories of each tradition's roots in the humanities and/or social sciences, the authors then proceed to build a typology of audience studies in terms of theories and modes of enquiry characterizing each tradition. While identifying… 
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