1. pammolli, F., Magazzini, l. & riccaboni, M. Nat. Rev. Drug Discov. 10, 428–438 (2011). 2. Hudson, J. & Khazragui, H.F. Drug Discov. Today 18, 610–613 (2013). 3. Hörig, H., Marincola, e. & Marincola, F.M. et al. Nat. Med. 11, 705–708 (2005). combination of funding and commercial expertise offers an orthogonal value add to academic excellence. At a time when the industry is reducing its own footprint (and personnel) at an alarming rate, it falls to the university to provide a compelling case for channeling resources into an academic proposition.