First Is Best

@inproceedings{Carney2012FirstIB,
  title={First Is Best},
  author={Dana R. Carney and Mahzarin R. Banaji},
  booktitle={PloS one},
  year={2012}
}
We experience the world serially rather than simultaneously. A century of research on human and nonhuman animals has suggested that the first experience in a series of two or more is cognitively privileged. We report three experiments designed to test the effect of first position on implicit preference and choice using targets that range from individual humans and social groups to consumer goods. Experiment 1 demonstrated an implicit preference to buy goods from the first salesperson… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 55 times over the past 90 days. VIEW TWEETS

From This Paper

Figures, tables, and topics from this paper.
16 Citations
29 References
Similar Papers

Similar Papers

Loading similar papers…