First Is Best

  title={First Is Best},
  author={Dana R. Carney and Mahzarin R. Banaji},
  journal={PLoS ONE},
We experience the world serially rather than simultaneously. A century of research on human and nonhuman animals has suggested that the first experience in a series of two or more is cognitively privileged. We report three experiments designed to test the effect of first position on implicit preference and choice using targets that range from individual humans and social groups to consumer goods. Experiment 1 demonstrated an implicit preference to buy goods from the first salesperson… 

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