Firm performance: the interactions of corporate social performance with innovation and industry differentiation

@article{Hull2008FirmPT,
  title={Firm performance: the interactions of corporate social performance with innovation and industry differentiation},
  author={Clyde Eir{\'i}kur Hull and Sandra Rothenberg},
  journal={Southern Medical Journal},
  year={2008},
  volume={29},
  pages={781-789}
}
The impact of corporate social performance on firm financial performance has been examined previously with mixed results. This study examines the possibility that corporate social performance enhances financial performance by allowing the firm to differentiate, and that this effect may be moderated both by innovation, which also drives firm differentiation, and the level of differentiation in the industry. Hypotheses concerning both direct and moderating effects are developed and tested using… 

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