Firm Growth and Innovation in the ERP Industry: A Systems Thinking Approach

@article{Pinjala2016FirmGA,
  title={Firm Growth and Innovation in the ERP Industry: A Systems Thinking Approach},
  author={Srujana Pinjala and Rahul Roy and Priya Seetharaman},
  journal={CoRR},
  year={2016},
  volume={abs/1606.03539}
}
Achievement and sustenance of growth are essential themes in organizational literature. In our paper, we develop models using systems thinking approach to understand how firms achieve and sustain growth in a technology-intensive product domain. We augment these to explain the possible impact of disruptive technological innovation. We use enterprise software industry as the context where SAP has been acknowledged as the market leader. We find that product differentiation and learning effects… CONTINUE READING