Fire Dragon and Unicorn Princess; Gender Stereotypes and Children's Products in Search Engine Responses

  title={Fire Dragon and Unicorn Princess; Gender Stereotypes and Children's Products in Search Engine Responses},
  author={Amifa Raj and Michael D. Ekstrand},
Searchenginesine-commercesettingsallowuserstosearch,browse,andselectitemsfromawiderangeofproductsavailableonlineincludingchildren’sitems.Children’sproductssuchastoys,books,andlearningmaterialsoftenhavestereotype-basedgenderassocia-tions.Bothacademicresearchandpubliccampaignsareworkingtopromotestereotype-freechildhooddevelopment.However,todate, e-commerce search engines have not received as much attention as physical stores, product design, or marketing as a potential channel of gender… 

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