Finding the faithless: perceived atheist prevalence reduces anti-atheist prejudice.

@article{Gervais2011FindingTF,
  title={Finding the faithless: perceived atheist prevalence reduces anti-atheist prejudice.},
  author={Will M. Gervais},
  journal={Personality & social psychology bulletin},
  year={2011},
  volume={37 4},
  pages={543-56}
}
Although prejudice is typically positively related to relative outgroup size, four studies found converging evidence that perceived atheist prevalence reduces anti-atheist prejudice. Study 1 demonstrated that anti-atheist prejudice among religious believers is reduced in countries in which atheists are especially prevalent. Study 2 demonstrated that perceived atheist prevalence is negatively associated with anti-atheist prejudice. Study 3 demonstrated a causal relationship: Reminders of atheist… CONTINUE READING
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