Corpus ID: 155327890

Finding frames: new ways to engage the UK public in global poverty

@inproceedings{Darnton2011FindingFN,
  title={Finding frames: new ways to engage the UK public in global poverty},
  author={Andrew J Darnton and Martin Kirk},
  year={2011}
}
The aim of the study was to explore the potential for frames theory to be used as a practical tool to re-engage the UK public in global poverty. In exploring the uses of frames theory, we have built on work by Tom Crompton at WWF-UK, who began the task of linking values to frames and thereby suggesting new ways forward for engaging the public in environmental issues and actions. An important finding from his Common Cause paper is that there is a common set of values that can motivate people to… Expand
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