Find the best prospects for a new product by using a data mining model

Abstract

The market department of a financial firm keeps records on customers, including demographic information and their type of accounts. The firm is launching a new product and wishes to determine who are the best prospects among the existing customers for this new product. You are asked to provide a list of 1000 best prospects. Regression, decision tree and… (More)

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Cite this paper

@inproceedings{Millette2007FindTB, title={Find the best prospects for a new product by using a data mining model}, author={Ting Millette}, year={2007} }