Financial institutions using social media – do consumers perceive value?

@inproceedings{Dootson2016FinancialIU,
  title={Financial institutions using social media – do consumers perceive value?},
  author={Paula Dootson and Amanda Beatson and J. C. Drennan},
  year={2016}
}
Purpose The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts a consumer’s intention to adopt, and if intention predicts self-reported adoption of social media to interact with a financial institution; and if perceptions of value in using social media to interact with a financial institution changes over time. Design/methodology/approach Self-administered surveys… CONTINUE READING

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