Finance Theory and Financial Strategy

@inproceedings{MyersFinanceTA,
  title={Finance Theory and Financial Strategy},
  author={Stewart C. Myers}
}
Despite its major advances, finance theory has had scant impact on strategic planning. Strategic planning needs finance and should learn to apply finance theory correctly. Hov^ever, finance theory must be extended in order to reconcile financial and strategic analysis. S trategic planning is many things, but (1) Finance theory and traditional ap-it surely includes the process of de-proaches to strategic planning may be trategic planning is many things, but it surely includes the process of… CONTINUE READING
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