Fighting for attention: Media coverage of negative campaign messages

  title={Fighting for attention: Media coverage of negative campaign messages},
  author={Martin Haselmayer and Thomas M Meyer and Markus Wagner},
  journal={Party Politics},
  pages={412 - 423}
The article studies whether and how negative campaigning is a successful strategy for attaining media attention. It combines extensive content analyses of party and news texts with public opinion surveys to study the success of individual press releases in making the news. The empirical analysis draws on 1496 party press releases and 6512 news reports in all national media outlets during the final 6 weeks of Austria’s 2013 general election campaign. We find that negative campaigning is a… Expand

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