Fertile and Selectively Flirty

@article{Cant2014FertileAS,
  title={Fertile and Selectively Flirty},
  author={Stephanie M. Cant{\'u} and J. Simpson and Vladas Griskevicius and Yanna J. Weisberg and Kristina M. Durante and D. Beal},
  journal={Psychological Science},
  year={2014},
  volume={25},
  pages={431 - 438}
}
Past research shows that men respond to women differently depending on where women are in their ovulatory cycle. But what leads men to treat ovulating women differently? We propose that the ovulatory cycle alters women’s flirting behavior. We tested this hypothesis in an experiment in which women interacted with different types of men at different points in their cycle. Results revealed that women in the ovulatory phase reported more interest in men who had purported markers of genetic fitness… Expand
53 Citations
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