Fertile and Selectively Flirty

  title={Fertile and Selectively Flirty},
  author={Stephanie M. Cant{\'u} and Jeffry A. Simpson and Vladas Griskevicius and Yanna J. Weisberg and Kristina M. Durante and Daniel J. Beal},
  journal={Psychological Science},
  pages={431 - 438}
Past research shows that men respond to women differently depending on where women are in their ovulatory cycle. But what leads men to treat ovulating women differently? We propose that the ovulatory cycle alters women’s flirting behavior. We tested this hypothesis in an experiment in which women interacted with different types of men at different points in their cycle. Results revealed that women in the ovulatory phase reported more interest in men who had purported markers of genetic fitness… 

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