Fertile Green

  title={Fertile Green},
  author={Stephanie Lichtenfeld and Andrew J. Elliot and Markus A. Maier and Reinhard Pekrun},
  journal={Personality and Social Psychology Bulletin},
  pages={784 - 797}
The present research sought to extend the nascent literature on color and psychological functioning by examining whether perception of the color green facilitates creativity. In four experiments, we demonstrated that a brief glimpse of green prior to a creativity task enhances creative performance. This green effect was observed using both achromatic (white, gray) and chromatic (red, blue) contrast colors that were carefully matched on nonhue properties, and using both picture-based and word… 

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