Feminist Values in Public Relations

  title={Feminist Values in Public Relations},
  author={Larissa A. Grunig and Elizabeth Lance Toth and Linda Hon},
  journal={Journal of Public Relations Research},
  pages={49 - 68}
This article explores the parallels between feminist values and the effective, ethical practice of public relations. It begins by establishing a link between feminine gender and feminist values, which include cooperation, respect, caring, nurturance, interconnection, justice, equity, honesty, sensitivity, perceptiveness, intuition, altruism, fairness, morality, and commitment. The article provides conceptual definitions for such central terms as gender, sex and sex roles, femininity and… 

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