Feminine to smell but masculine to touch ? Multisensory congruence and its effect on the aesthetic experience ☆

@inproceedings{Krishna2010FeminineTS,
  title={Feminine to smell but masculine to touch ? Multisensory congruence and its effect on the aesthetic experience ☆},
  author={Aradhna Krishna and R. Elder and Cindy Caldara},
  year={2010}
}
We draw upon literature examining cross-modal sensory interactions and congruence to explore the impact of smell on touch. In line with our predictions, two experiments show that smell can impact touch in meaningful ways. Specifically, we show that multisensory semantic congruence between smell and touch properties of a stimulus enhances haptic perception and product evaluation. We explore this relationship in the context of two properties of touch, namely texture and temperature, and… CONTINUE READING
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