Feeling certain: Gut choice, the true self, and attitude certainty.

  title={Feeling certain: Gut choice, the true self, and attitude certainty.},
  author={Sam J. Maglio and Taly Reich},
Decisions need not always be deliberative. Instead, people confronting choices can recruit their gut feelings, processing information about choice options in accordance with how they feel about options rather than what they think about them. Reliance on feelings can change what people choose, but might this decision strategy also impact how people evaluate their chosen options? The present investigation tackles this question by integrating insights from the separate literatures on the true self… 

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