Feeling certain: Gut choice, the true self, and attitude certainty.

  title={Feeling certain: Gut choice, the true self, and attitude certainty.},
  author={Sam J. Maglio and Taly Reich},
Decisions need not always be deliberative. Instead, people confronting choices can recruit their gut feelings, processing information about choice options in accordance with how they feel about options rather than what they think about them. Reliance on feelings can change what people choose, but might this decision strategy also impact how people evaluate their chosen options? The present investigation tackles this question by integrating insights from the separate literatures on the true self… Expand
Choice protection for feeling-focused decisions.
It is proposed that reliance on feelings over deliberation in making an initial decision will strengthen postchoice protection of chosen options against threats. Expand
On prospect theory, making choices for others, and the affective psychology of risk
Abstract Previous research has generally shown that people’s decisions conform to the four-fold pattern of prospect theory; that is, people over-weight prospects with small probabilities andExpand
You Should Really Think This Through: Cross-Domain Variation in Preferences for Intuition and Deliberation
It is suggested that in addition to well-recognized factors, people hold normative commitments concerning how decisions ought to be made, and that such domain-sensitive processing commitments are distinct from reported descriptive tendencies and contribute to predicting reported choice. Expand
"Know Thyself": A Review of True Self
Throughout the years "Know Thyself", as an old aphorism, has been discussed by laypeople and researchers alike. It continues to hold a vital position in contemporary psychology. According to theExpand
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
Companies often feature positive consumer reviews on their websites and in their promotional materials in an attempt to increase sales. However, little is known about which particular positiveExpand
Future Agriculturists: Czech and U.S. Agricultural Students’ Attitudes Towards Agriculture
Abstract The future of agriculture in the EU is endangered by a constantly diminishing number of young skilled agricultural workers starting their career in agribusiness. The problem of not pursuingExpand
Simulacra and spectacle: The role of negative public values in the re-enchantment of U.S. politics
Abstract This paper details the manner in which Trump’s brand image and use of political spectacle attempt to displace political authority reliant on rationality in decision making, which has longExpand
Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness
  • Jing Li, Xin Xu, E. Ngai
  • Psychology
  • Information & Management
  • 2021
Abstract Given the proliferation of online review websites—e.g., Yelp.com—that prominently display a large number of online custome0r reviews, scholars have made efforts to investigate what makes aExpand


The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively
An enduring question in the field of judgment and decision making is when people are likely to choose on the basis of intuition and when they are likely to pursue a more deliberative decisionExpand
Distinguishing the cognitive and behavioral consequences of attitude importance and certainty: A new approach to testing the common-factor hypothesis
Some published factor analyses have suggested that attitude importance and certainty are distinct psychological constructs, but other factor analytic investigations have suggested they are largelyExpand
Should I go with my gut? Investigating the benefits of emotion-focused decision making.
Results indicate that focusing on feelings versus details led to superior objective and subjective decision quality for complex decisions, however, when using a feeling-focused approach, subsequent deliberation after encoding resulted in reduced choice quality. Expand
Decision Fatigue, Choosing for Others, and Self-Construal
Past research has shown that people tend to feel depleted by their decisions. In contrast, we found people report that making decisions for others (vs. the self) is less depleting because it is moreExpand
The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy
The possibility that the relationship between attitude certainty and attitudinal advocacy is curvilinear is explored and evidence for a J-shaped curve is found: Advocacy intentions (and behavior) peak under high certainty, bottom out under moderate certainty, and show an uptick under low (relative to moderate) certainty. Expand
Risk as Feelings
It is shown that emotional reactions to risky situations often diverge from cognitive assessments of those risks, and when such divergence occurs, emotional reactions often drive behavior. Expand
Introspecting about Reasons can Reduce Post-Choice Satisfaction
This study tested the prediction that introspecting about the reasons for one's preferences would reduce satisfaction with a consumer choice. Subjects evaluated two types of posters and then choseExpand
The role of certainty (and uncertainty) in attitudes and persuasion
Psychological certainty plays a key role in shaping people's thoughts, judgments, attitudes, and behaviors. This article provides an overview of recent work on attitude certainty , which has been theExpand
Beliefs About the True Self Explain Asymmetries Based on Moral Judgment
Whether beliefs about an agent's "true self" explain observed asymmetries based on moral judgment is examined to answer important questions about how people attribute various mental states to others and contribute to important theoretical debates regarding how moral values may shape the authors' beliefs about phenomena that, on the surface, appear to be decidedly non-moral in nature. Expand
Does Fast or Slow Evaluation Foster Greater Certainty?
Investigating the effect of perceived evaluation duration—that is, the perceived time or speed with which one generates an evaluation—on attitude certainty proposes that perceiving either fast or slow evaluation can augment attitude certainty depending on specifiable factors. Expand