Feeling Global, Acting Ethically: Global Identification and Fairtrade Consumption

@article{Reese2015FeelingGA,
  title={Feeling Global, Acting Ethically: Global Identification and Fairtrade Consumption},
  author={Gerhard Reese and Fabienne Kohlmann},
  journal={The Journal of Social Psychology},
  year={2015},
  volume={155},
  pages={106 - 98}
}
ABSTRACT Global identification has become a popular construct in recent psychological debate as it relates to harmonious intergroup relations and a caring for all humanity. Based on social identity theorizing, the current research tests whether global identification can also predict consumer choices, at the expense of lower personal benefit. Importantly, we assumed that concerns about global injustice represent a crucial component of that relation. We predicted that participants who identified… 

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