Feeling Conflicted and Seeking Information

  title={Feeling Conflicted and Seeking Information},
  author={Vanessa Sawicki and Duane T. Wegener and Jason K. Clark and Leandre R. Fabrigar and Steven M. Smith and Geoffrey R O Durso},
  journal={Personality and Social Psychology Bulletin},
  pages={735 - 747}
To date, little research has examined the impact of attitudinal ambivalence on attitude-congruent selective exposure. Past research would suggest that strong/univalent rather than weak/ambivalent attitudes should be more predictive of proattitudinal information seeking. Although ambivalent attitude structure might weaken the attitude’s effect on seeking proattitudinal information, we believe that conflicted attitudes might also motivate attitude-congruent selective exposure because… 

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