Feeling Bad About Feel-Good Ads: The Emotional and Body-Image Ramifications of Body-Positive Media

@article{Kraus2018FeelingBA,
  title={Feeling Bad About Feel-Good Ads: The Emotional and Body-Image Ramifications of Body-Positive Media},
  author={Ashley Kraus and Jessica Gall Myrick},
  journal={Communication Research Reports},
  year={2018},
  volume={35},
  pages={101 - 111}
}
In recent years beauty companies have produced advertising campaigns purporting to make women feel better about their bodies and reverse the damage of thin-ideal media (e.g., The Dove Campaign for Real Beauty). Despite being celebrated in the popular press for the effort, little is known about how effective these advertisements are at healing issues of poor body image. In addition, little work has been done to explore the relationship between discrete emotions and body image. The present study… 

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