Feed them facts: Value perceptions and consumer use of sustainability-related product information

@inproceedings{Meise2014FeedTF,
  title={Feed them facts: Value perceptions and consumer use of sustainability-related product information},
  author={Jan Niklas Meise and Thomas Rudolph and Peter Kenning and D. Michael Phillips},
  year={2014}
}
Abstract More than ever, consumers are demanding sustainable options on retail shelves. Retailers, however, are not finding clear evidence of the financial benefits for doing so. This study attempts to provide concrete suggestions to retailers on what kinds of sustainability-related information to provide to consumers. Our online study of approximately 3600 participants provides evidence that, when provided with full information on all sustainability-related attributes, consumers make price… CONTINUE READING
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