Federal trade commission regulation of food advertising to children: possibilities for a reinvigorated role.

@article{Mello2010FederalTC,
  title={Federal trade commission regulation of food advertising to children: possibilities for a reinvigorated role.},
  author={Michelle M Mello},
  journal={Journal of health politics, policy and law},
  year={2010},
  volume={35 2},
  pages={
          227-76
        }
}
  • M. Mello
  • Published 1 April 2010
  • Business
  • Journal of health politics, policy and law
Growing awareness of the role that food and beverage advertising plays in the epidemic of childhood obesity has prompted calls for stricter oversight of advertising practices. The food and beverage industries have taken voluntary steps in this direction, but many commentators have called for increased government regulation. The mission of the Federal Trade Commission (FTC) makes it an obvious candidate to lead a new regulatory effort. However, the FTC has a troubled history in the area of… 

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