Feature-based recommendations for one-to-one marketing

@article{Weng2004FeaturebasedRF,
  title={Feature-based recommendations for one-to-one marketing},
  author={Sung-Shun Weng and Mei-Ju Liu},
  journal={Expert Syst. Appl.},
  year={2004},
  volume={26},
  pages={493-508}
}
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