Fear-based appeals in HIV prevention


You could argue that HIV prevention education in this country exists in the long shadow cast by the ‘Grim Reaper’, which appeared as part of a general HIV awareness campaign for less than three weeks in 1987. Focus groups conducted to explore fear appeals in the context of the current epidemic, consisting (in part) of young gay men who were in their infancy… (More)


Cite this paper

@inproceedings{Batrouney2004FearbasedAI, title={Fear-based appeals in HIV prevention}, author={Colin Batrouney}, year={2004} }