Corpus ID: 7336004

Fear, uncertainty and doubt

  title={Fear, uncertainty and doubt},
  author={P. Lloyd},
  • P. Lloyd
  • Published 2011
  • Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations,[1] [2] politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current… CONTINUE READING


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