Fear, uncertainty and doubt
@inproceedings{Lloyd2011FearUA, title={Fear, uncertainty and doubt}, author={P. Lloyd}, year={2011} }
Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations,[1] [2] politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current… CONTINUE READING
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