Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

  title={Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.},
  author={Verolien Cauberghe and Patrick De Pelsmacker and Wim Janssens and Nathalie Dens},
  journal={Accident; analysis and prevention},
  volume={41 2},
In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts, on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full… CONTINUE READING
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