Fast food/organic food: Reflexive tastes and the making of 'yuppie chow'

  title={Fast food/organic food: Reflexive tastes and the making of 'yuppie chow'},
  author={Julie Guthman},
  journal={Social \& Cultural Geography},
  pages={45 - 58}
  • J. Guthman
  • Published 1 January 2003
  • Psychology
  • Social & Cultural Geography
Organic food consumption is one of several new trends in eating read as active opposition to industrialized food provision. While fast food consumption is characterized by compulsive gluttony, manifest in fat bodies, alternative consumption practices are seen to be driven by conscious reflexivity, such that consumers monitor, reflect upon and adapt their personal conduct in light of its perceived consequences. The purpose of this paper is two-fold. One is to examine the evolution of organic… 
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