Fast and frequent : Investigating box office revenues of motion picture sequels

@inproceedings{Basuroy2008FastAF,
  title={Fast and frequent : Investigating box office revenues of motion picture sequels},
  author={Suman Basuroy and Subimal Chatterjee},
  year={2008}
}
This paper conceptualizes film sequels as brand extensions of a hedonic product and tests (1) how their box office revenues compare to that of their parent films, and (2) if the time interval between the sequel and the parent, and the number of intervening sequels, affect the revenues earned by the sequels at the box office. Using a random sample of 167… CONTINUE READING