Fast Fashion: Business Model Overview and Research Opportunities

  • Felipe Caro, Victor Mart́ınez-de-Albéniz
  • Published 2014

Abstract

Fast fashion is a business model that offers (the perception of) fashionable clothes at affordable prices. From an operations standpoint, fast fashion requires a highly responsive supply chain that can support a product assortment that is periodically changing. Though the underlying principles are simple, the successful execution of the fast-fashion business model poses numerous challenges. We present a careful examination of this business model and discuss its execution by analyzing the most prominent firms in the industry. We then survey the academic literature for research that is specifically relevant or directly related to fast fashion. Our goal is to expose the main components of fast fashion and to identify untapped research opportunities.

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Cite this paper

@inproceedings{Caro2014FastFB, title={Fast Fashion: Business Model Overview and Research Opportunities}, author={Felipe Caro and Victor Mart́ınez-de-Alb{\'e}niz}, year={2014} }