Fashion and the Homospectatorial Look

  title={Fashion and the Homospectatorial Look},
  author={D. Fuss},
  journal={Critical Inquiry},
  pages={713 - 737}
  • D. Fuss
  • Published 1992
  • Sociology
  • Critical Inquiry
Women's fashion photography, and the industries of mass clothing production and commercial advertising it supports, all presume and indeed participate in the construction of a heterosexual viewing subject. This "photographic contract," like the "cinematic contract,"' appears to operate as a cultural mechanism for producing and securing a female subject who desires to be desired by men-the ideal, fully oedipalized, heterosexual woman. Playing on the considerable social significance attributed to… Expand