Fashion and Passion: Marketing Sex to Women

  title={Fashion and Passion: Marketing Sex to Women},
  author={Feona Attwood},
  pages={392 - 406}
  • F. Attwood
  • Published 1 October 2005
  • Art, Sociology
  • Sexualities
Against a backdrop of a ‘pornographication’ of mainstream media and the emergence of a more heavily sexualized culture, women are increasingly targeted as sexual consumers. In the UK, the success of TV shows like Sex and the City and the ‘fashion ‘n’ passion’ of sex emporia like Ann Summers suggests that late 20th-century discourses which foregrounded female pleasure have crystallized in a new form of sexual address to women. This article examines how sex products are being marketed for female… 
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